In today’s digital environment, it is more vital than ever before to guarantee your business is online. Having a website is must have to start. With a Google My Business listing, you can add your service details to Google, showcase your services, as well and a lot more.

As you may already know, Google utilizes your area to reveal your business is relevant to the search results. With a Google Business listing, your company can appear in local search results, along with your get in touch with contact details as well as a web link to your web site.

What can you contribute to a Google My Business listing?

With a GMB (Google My Service) listing, you can include these core details about your organization:

* Business name
* Place
* Telephone number 
* Business category 
* Locations you cover 

All these items can be included as well as personalized to your business. Google will then utilize the GMB listings in their Online Search Engine Results Pages (SERPs) indicating that if a person look for a product or service you offer, and you are nearby, your listing could show prominently in the results.

What are the advantages of a Google My Business listing?

A GMB listing is a huge benefit to any business. By having a profile you can reach more potential customers, increase your brand awareness, increase visits to your website, and even increase the calls you get.

A verified company account.

I would certainly recommend that you verify your GMB listing. This is a fairly simple process and is required to add any new listing. This will certainly guarantee that you can set up all the correct information for your listing and, most notably, avoid anybody gaining access to your listing as well as transforming its details.

When setting up a listing, the easiest option is to be sent a postcard from Google that includes a confirmation code. When you obtain the postcode, all you need to do is enter the code and also your listing is verified.

Online exposure

Research by BrightLocal found that, on average a local business receive 1,260 views each month – 943 on Search and 317 on Maps. That is a lot of people viewing your business details.

Google have updated the way they show GMB listings, now mainly focusing on location. So if you want to reach more potential customers in your area, a GMB listing is a great advantage.

Apart from your contact details, you can also use your listing to post about events, products, and even your customers can post an image to your profile.

Free reviews platform

With all GMB listings, you can collect reviews, for free. People can go directly to your GMB listing and leave you a 1-5 star review with a message, and even include photos. These reviews will show directly on your listing and give a strong trust signal for anyone viewing your listing.

With recent updates, you can now use a custom review link for your GMB profile. You can send this link directly to clients or customers.