77% of people everywhere begin their search on Google for everything from how to fix a refrigerator to where to find the nearest Krispy Kreme donut shop. Several Austin SEO services can assist with maximizing your ability to get found.

Google My Business is a free and easy to use business tool that helps businesses get noticed and found online.

When potential customers perform a search for products or services that you offer, companies with a Google My Business listing appear across all of Google, including Search and Maps. You are in control of how potential clients see your business, read your story, or find your physical address and hours of operation. Basically, it’s a way to manage your business’s online presence.

Your business needs to be registered, verified and optimized in Google My Business.

Google My Business is Google’s online directory of business listings. You may have seen these listings when doing a search using Google Maps.

These are the most important reasons to register and optimize your Google My Business listing:

1.       Free Google Website Visitors

Google My Business listings show up very high in search results and give you free website traffic. Once verified, you can add the link to your website to redirect visitors to find more information about you or your company.

2.       Google Reviews

Once you register and verify your listing, you’ll have the ability to have your customers write reviews about your company to improve your online reputation. This is an important factor with Internet marketing. Some buyers do all their research online and have already scoped out which company, location, or products they want to purchase or work with before making any contact with you.

3.       Google Ads Location Extension

If you are running online advertising via Google Ads Pay Per Click advertising, you’ll be able to import your Google My Business listing directly into your advertising. This also imports the reviews on Google My Business directly into the advertising. This gives you a far better click-through rate and a competitive edge on your competitors.

4.       Control What People See

If you are a home office and you don’t want to show your home address, it’s totally okay. You can select a zone or list of cities that you service/work in. 

5.       Control Your Target Locations

In Google My Business, you can tell Google which areas you provide service and your listings will show for those areas more prominently. This will help with lead generation, so you have the right people finding your website.

Google is doing a great job of making websites be found online. Austin SEO company can help get your Google My Business listing verified as you are missing out on website visitors if you don’t have this setup.