What is the goal of a search?
The most crucial question to ask before beginning to develop better content marketing resources for your website is why. Not only should you consider why you are producing the material, but also why your audience would find it important and why somebody could be looking for it.
Knowing the answers to such questions places your content directly in front of the consumers who most require it (and your product). Knowing why someone is looking for your answer helps you create content that is incredibly helpful, highly optimised, and extremely effective at converting readers.
You may understand the “why” behind a search query by looking into search intent.
In other words, why did this search take place? Are they doing product research and looking to read reviews? Are they prepared to buy something? Do they wish to acquire certain skills? Or are they looking for a certain website?
Let me share a little secret with you: search intent may be one of the most neglected but powerful SEO strategies.
As a result, if you employ search intent to support your digital marketing efforts while your rivals don’t, you’ll be at a significant disadvantage. But it is still fair. Using search intent is a practical strategy that also increases the effectiveness of your SEO campaigns.
The importance of search intent for SEO
“To organise the world’s knowledge and make it generally available and helpful,” is Google’s stated aim.
In a nutshell, Google wants to give users the most pertinent search results possible.
Create material that is extremely relevant to a given query if you want to rank higher in Google Search. In fact, Google places such a premium on understanding user intent that it accounts for 17% of their search quality evaluation standards. Out of a 175-page document, that makes up 13 pages.
Google even goes so far as to claim that the marketing funnel is being redefined by purpose by highlighting the fact that individuals no longer proceed in a straight line from awareness to consideration to purchase.
